What is Shoptimized Theme?
Shoptimized is the best custom Shopify theme and highest converting. It’s built for mobile first because that’s where the majority of your traffic comes from. Because it’s based on a mobile friendly and responsive template, it boasts lightning-fast load times to help improve your search engine results and also conversions.
Conversion Rate Expert, Bradley Long has architected this premium Shopify theme to include all the elements proven to drive higher conversions, sales and profits.
Conversion Boosting Features of Shoptimized Theme:
Conversion Boosting Feature #1: Urgency with countdown timer
It’s a known psychological fact that the fear of losing something is far more motivating than the prospect of gaining something. If your product is only available for a limited time or you have a special offer that ends soon, it’s a fantastic leverage tool to get people to act now.
Shoptimized lets you simply add a tag to whichever products you want to display a countdown timer for. Choose the number of days or hours that the timer will count down from. It even automatically resets when it reaches zero. This mean you can set it and forget it.
Conversion Boosting Feature #2: Scarcity with remaining stock
Switching on this setting has a two-pronged effect; Firstly, it creates a sense of urgency that visitors will miss out when stocks run out. Secondly, it as a built-in social proof element that others have previously bought the item.
Combining these two proven persuasion principals makes for increased conversions.
Conversion Boosting Feature #3: GEO-IP Recognition
To better serve your international customers, recognize which country they are visiting from to personalise their shopping experience.
Conversion Boosting Feature #4: Currency Switcher
It’s no secret that international customers are proven to convert better when they view your products in their own currency. Because of this, we’ve added currency conversion natively in the app saving you at least $120 per year on an app subscription.
Conversion Boosting Feature #5: Shipping Time Estimator
User testing has proven that “When will I receive my order?” is one of the biggest questions a shopper has. No other theme allows you to give estimated delivery dates.
Conversion Boosting Feature #6: Email Pop-Up
Collecting emails is key to growing your business with email marketing. This pop-up helps you collect emails so you can build a relationship with your customers and make more sales.
Conversion Boosting Feature #7: Sold in last 24-hours
Add another layer of social-proof, one of the 3 most most powerful conversion boosters in e-commerce based on 6,700 split-tests analysed by Qubit. Show visitors that other people have bought recently.
Conversion Boosting Feature #8: Marketing Integrations
No need to get your developer involved, simply copy and paste the code into the relevant field in your theme settings and that’s it!
Conversion Boosting Feature #9: Risk-Reversal
A weak guarantee is the fastest way to turn off would-be customers. And what’s worse is forcing customers to hunt around for the information on it before they buy.
It’s an essential part of your unique value proposition so we’ve put it prominently in the footer so visitors can get the reassurance they need before they checkout.
Conversion Boosting Feature #10: Value Proposition
You can’t afford to assume your visitors already know why they should buy from you. You need to set yourself apart from your competition and one of the best ways of doing this is telling them why you’re better than the rest.
And the best time to tell them why is just when they’re about to commit to buying. So we’ve added ‘Reasons Why’ icons under the ‘Add to Cart’ button and also on the cart page itself.
You can choose from our template icons or load your own.
Conversion Boosting Feature #11: Video Embedding
It’s no secret that product videos increase conversions so we’ve made it easy for you to add your videos alongside your product images (instead of embedding them in the description like most themes force you to do).
We’ve also added a place where you can add videos in the footer so you can tell your story and reinforce your unique value proposition. (You can turn this feature off at the click of a button if you’re not ready to get in front of the camera just yet.)
Conversion Boosting Feature #12: Sell Personalized Products Without The Need For Costly Apps
It’s no secret that selling personalized/customizable items increases conversions compared to non-customizable items. It also means you can charge higher prices too.
The Shoptimized Theme has product customization features built-in. Saving you $180 per year on an equivalent app.
Conversion Boosting Feature #13: Mega-Menu
The Baymard Institute’s research into top performing e-commerce stores found that those that perform best consistently use a mega-menu. It makes sense that when users can see the entire landscape of what you have to offer in one vista, they’re more likely to find their way to products that they will buy.
With Shoptimized you can customize the mega-menu to suit your niche and range of products making it easy for your visitors to find and buy your products.
Only have a handful of products? That’s cool, you can switch the mega-menu off and stick to traditional navigation until your range grows big enough.
Conversion Boosting Feature #14: Header Area
Your header is hands-down the most important piece of real estate on your store. It sets the tone for your brand and it’s the most visually consistent element. Because of this fact, you have to make every pixel in your header earn its place.
That’s why we’ve made it customizable in 8 crucial ways.
- Built-in ‘Hello bar’ lets you announce special offers like free shipping or flash sales.Add a strapline under your logo and test different value propositions to find out what brings you the highest conversions.
- Split navigation: Baymard Institute recommends an upper and a lower navigation for maximum usability. Use the upper navigation for your customer support links like about us, contact us, order tracking and FAQ’s. Use the lower to fast-track your visitors to your products.
- Promo banner: Use this as an additional way to promote offers site-wide.
- Prominent search: It’s a proven fact that visitors who use your internal site search are up to 3 times more likely to convert than those that don’t. Most sites inadvertently camouflage their site search costing them precious conversions. With Shoptimized, yours will never be missed. You can also customise the prompt text in the search field to encourage more searches by using persuasive copy.
- Phone number: Having a phone number displayed on your store is a massive factor in building trust, whether visitors actually call you or not, it’s a reassurance they need to spend their money with you.
- Mega-menu: As recommended by The Baymard Institute, a mega-menu is essential for usability and conversion when you have several categories and multiple products. See above for more info.A study by Smashing Magazine found that sticky navigation bars allowed users to find what they were looking for 22% faster. Since mobile users are looking for immediate results and quick access to key data, 22% faster navigation is a big deal. Furthermore, the same study found that an incredible 100% of participants preferred sites with sticky navigation bars, despite often not knowing why.
Conversion Boosting Feature #15: Built-in Social-Proof Pop-Up
Like persuasion expert, Dr. Cialdini says, people will do things that they see other people are doing. It’s a fundamental of human persuasion, so we built in a notification pop-up that randomly displays sales from your store. If your prospects see a buying frenzy, they’re more likely to join in.
Conversion Boosting Feature #16: Live Traffic Count
Again, social-proof is a big persuasion element, so showing a real time visitor count layers on another way to make your visitors feel there are others after your products too.
And when you combine this with scarcity inducing factors, like low stock or expiring discounts, then conversions go through the roof.
Conversion Boosting Feature #17: Upsell Pop-up
Your average order value is a critical factor in whether your ad campaigns make money hand over fist, or are losing you money.
This built-in upsell pop-up lets you bump up your average order value by encouraging customers to buy more than one item. It’s simple and effective.
Third party apps that do this are notorious for slowing your site down and killing conversions.
Conversion Boosting Feature #18: Fully Customizable Call-to-Action Button
Getting visitors to add an item to the cart is everything when they land on your product pages, if your button is camouflaged or hidden by clutter, your sales will suffer.
We make it easy for you to test different button sizes, colours and call-to-action text. This way you can find the sweet spot that pulls in the maximum profits.
Conversion Boosting Feature #19: Cart Page Urgency
As legendary copywriter Gary Bencivenga says “In most people, the fear of loss is a much stronger motivator than the desire for gain”. So by making users feel that the deal they want is going to go away, you can create a sense of urgency. That’s why we added an optional countdown timer on the cart page to help motivate users to complete their checkout.
Conversion Boosting Feature #20: Skip the Cart
Many of our theme users asked if we could create a way to skip the cart entirely from the funnel, this reduces friction and often increases conversions. We’ve made this a simple checkbox option for you to test this on your own store and boost profits.
Conversion Boosting Feature #21: Product Badging
This is a key merchandising feature to help highlight items on sale or with free shipping that e-commerce platforms like Monetate charge $30k per year for. We’ve included it for free.
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