What is Todd Brown – Master of media buying mastermind 2019
This gathering — what I appropriately call The Masters of Media Buying Mastermind — was “the MOST EPIC TRAINING event ever held on traffic generation and media buying, anywhere”. Hands-down, bar none! That’s not my words. That’s what almost all of the experts in the room said to me when we wrapped-up.
What made these two days so friggin’ valuable? Well, the volume of popular experts all gathered together for the first time, aside… It’s an easy question to answer; the stuff these guys revealed was INSANE! I’m talking traffic generation strategies and tactics I not only never heard before, also presented with such clarity and depth even a non-media-buyer like me was able to get it all right away.
And, we covered A TON! I made sure of that. Because I had a ton of questions.
SIMPLE INSIGHT #1: You need a system for quickly and safely proving the profitability of new marketing funnels before you roll them out to paid traffic. This is how you save yourself time and money.
“Once you see you have a campaign which is converting, what’s your process for optimizing, then scaling it?” This was a meaty session… Cause we talked about optimizing a variety of different campaign models as well as different types of ads on different platforms (e.g. Facebook, Youtube, Google).
The one step all of these approaches have in common is the necessity of identifying your campaign constraint before you attempt to optimize or improve anything.
Your campaign constraint is nothing more than the step or page in your marketing funnel which is underperforming the most for its benchmark.
SIMPLE INSIGHT #2: It’s easy to optimize a marketing funnel when you, first, identify the campaign constraint. This is why it’s so important you have your tracking set-up properly. Done correctly, your tracking shows you the campaign constraint.
When we got the topic of scaling, a lot was shared about how to adjust your targeting, when to expand to new traffic sources, how to adjust your ad creative (i.e. images and copy), and even how to properly adjust your budget. Personally, I had no idea there’s a right and wrong way to increase and decrease your traffic budget on something like Facebook.
Tom, one of the top marketers from Agora Financial, explained why adjusting your budget properly is so important, along with what he called your Daily Account Threshold.
Really insightful how something so small like changing your traffic budget can have a huge impact on your ability to scale on a platform like Facebook.
SIMPLE INSIGHT #3: Use a “timing system” for scaling your ad campaigns to best leverage the Facebook algorithm, and to prevent your account from getting flagged. It’s important to make adjustments to your budgets properly. And in small increments.