[EXECUTIVE] Scott Oldford – The ROI Method

What are the three competencies of the course?

RELEVANCY

Relevancy is what often springs to mind when you think of marketing. In essence, when I say Relevancy, I mean your marketing message and your funnel. If the key to making a sale is giving the right message to the right person at the right time and place… Relevancy ensures you have the right message to begin with.

To achieve this, you must take your audience on a very specific journey:

  • First, they must admit there’s a problem in their life, business or relationship.
  • This places them into “discovery mode”, meaning it’s your job to show them your process and unique method, as well as share personal stories with them that forge a true connection.
  • In time, they think about buying into YOU as an authority.
  • They begin to realise their problem, and must decide if they want to go from their pain to their vision. At this stage you must show them how your solution helps them do that.
  • Finally, you show them the commitment is worth the result and you close the deal.

We can break this entire customer journey into three main components:

  1. Offer
  2. Messaging
  3. Positioning

OMNIPRESENCE

Omnipresence is where you appear everywhere to your target audience. You become ‘top of mind’ and start to dominate their newsfeed (and everywhere else they go online).

But because you’re relevant, you aren’t annoying.

Something magical happens when you show up in someone’s life consistently. You transform into an authority figure. You become someone who cares. It’s as though you turn into a trusted friend, even though you may have never met.

Omnipresence allows you to put your relevance into hyperdrive, and the three components of effective Omnipresence are:

  1. Timing
  2. Frequency
  3. Platform

INTIMACY

Intimacy is about creating real relationships.

In today’s world, we face constant automation and technology. The people you serve crave a real connection with a real person. Somewhere along the way, online marketing became about making a quick buck rather than offering to help real human beings.

When you focus on Intimacy with your audience, you develop insanely strong relationships. This happens when you focus on:

  1. Connection
  2. Conversation
  3. Community

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