[EXECUTIVE] Ryan Deiss – Email Marketing Mastery Class & Certification [WORTH: $995]

Email Marketing Mastery Class

Email Marketing is one of the most powerful and effective way of reaching your customer. It is therefore an imperative that everyone should consider employing it in their marketing strategy as it is important in retaining a customer and upsell them something in the future. We believe Email Marketing Mastery Class will definitely help you in learning the most effective way in crafting your copy of email with focus and intent on increasing your ROI and drive customer loyalty to make repeated sales from YOU!

Why Email Marketing?

  • Is one of the highest ROI activities in your business…
  • Engages & nurtures both prospects and customers to generate new leads and sales…
  • Can be automated so that you can literally prospect and sell around the clock (even while you sleep)…

What will I learn from Email Marketing Mastery Class?

  • How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
  • How to make sure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer.)
  • How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
  • Which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…
  • List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
  • The 4 “magic” email copywriting questions (and why answering these 4 simple questions will practically write your email copy for you)
  • Queuing the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
  • THREE segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING up your email list)
  • The two most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse – Spam)
  • Email Indoctrination: The perfect welcome email and campaign to start building real relationships with your new subscribers and turning them from strangers into friends.
  • Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
  • The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marking efforts)
  • The 9 sneaky tricks that triple your email open rates (and when to use them)
  • Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one).
  • 3 must-use tools to monitor your email deliverability (and make sure your getting into the inbox)
  • …and much, MUCH more!

Email Marketing Mastery Class Course Details:

Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours 27 Minutes
Expected Completion Time: 3 – 7 Days

Module 1: The Role of Email Marketing

Lesson 1: Meet Your Instructor
Lesson 2: The Role of Email Marketing
Lesson 3: THREE Different “Types” of Emails
Lesson 4: The TWO Send Types
Lesson 5: Email Marketing & List Building

Module 2: Creating Your Marketing Calendar

Lesson 1: The Role of Your Marketing Calendar
Lesson 2: Gathering Promotional Assets
Lesson 3: Creating Your 30 Day Calendar
Lesson 4: Creating Your 90 Day Calendar

Module 3: Email Campaign Creation

Lesson 1: Email Campaigns Explained
Lesson 2: Storyboarding Your Indoctrination Campaign
Lesson 3: CASE STUDY: DigitalMarketer
Lesson 4: Storyboarding Your Engagement Campaign
Lesson 5: Storyboarding Your Ascension Campaign
Lesson 6: Storyboarding Your Consumption Campaign
Lesson 7: Crafting a Upsell Campaign
Lesson 8: Storyboarding Your Segmentation Campaign
Lesson 9: CASE STUDY: Best Buy
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4: Email Copywriting & Design

Lesson 1: Harvesting Proven Sales Copy
Lesson 2: The FOUR Reasons People Buy
Lesson 3: Points of Belief
Lesson 4: Crafting Your Subject Lines
Lesson 5: Crafting Your Body Copy
Lesson 6: Queuing the Click

Module 5: Optimizing Opens & Clicks

Lesson 1: Getting More Opens
Lesson 2: Getting More Clicks

Module 6: Tracking & Measuring Results

Lesson 1: Benchmarking Your Results
Lesson 2: What to Track & When To Track it!
Lesson 3: DEMO: Email Stats Tracking Sheet

Module 7: Email Deliverability

Lesson 1: 3 Ways to Prove You’re NOT a Spammer
Lesson 2: Your Mailer Reputation
Lesson 3: Your Sender Infrastructure
Lesson 4: Your Subscriber Engagement
Lesson 5: Monitoring & Tracking Deliverability

Download Email Marketing Mastery Class & Certification

 

 

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