[EXECUTIVE] Jon Loomer – Failing to Scaling [WORTH: $147/mth]

What is Failing to Scaling?

This new course is similar to our spring 2018 Scaling course but has been revamped with updated content and a stronger focus on turning underperforming accounts around. This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

What do you get with Failing to Scaling?

  • Lesson 1: Sustainable Growth Fundamentals
    Set up accounts to scale, what to do when performance declines, turn short-term wins into long-term ROI.
  • Lesson 2: Advanced Techniques from the Pros
    Diving deeper into tactics for sustainability and growth via horizontal scaling.

What will you learn in Failing to Scaling?

  • When and how your account is ready to scale
  • Steps to begin scaling the right way
  • Turning around poorly performing accounts
  • Intentionally planning your ad builds
  • Setting clear expectations for results
  • Pros/cons to different types of scaling

Topics covered in Failing to Scaling?

  • Horizontal vs. vertical scaling
  • Account structure and naming conventions
  • Demystifying the learning phase
  • Audience overlap
  • Social proofing
  • Bidding and budgeting
  • Pixel optimization
  • DPA Windows
  • DPA cross selling up selling
  • Quality checking your Product Catalog
  • Immediate steps to take when accounts begin to decline
  • Restructuring an account based on past performance
  • Stabilizing your account and saving money

Download Jon Loomer – Failing to Scaling


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