[EXECUTIVE] Shane Melaugh – Course Craft

What is Course Craft?

Course Craft is an online course consisting of video lessons, worksheets and exercises. The course contains step-by-step, proven, no-nonsense advice to walk you through my entire process for going from zero to creating a $200 online course that sells an average of once per day.

What do you learn and get inside Course Craft?

The 3 Pillars:

1. The Complete Tech Stack

Everything you need to create, deliver, sell and protect your online course, on your own platform that you control, without needing to hire any developers.

2. The Magnetic Course Creation Plan

Everything you need to find and validate the perfect product idea and how to turn your knowledge into a practical, highly valuable online course.

3. The Magnetic Marketing Funnel

Everything you need to pre-launch your product, create a successful product launch, create upsells and other revenue engines, recruit affiliates to promote your product for you and set up the system you need to sell 1 copy per day of your $200 course.
The Online Course Success Formula: Marketing + Course Creation + Marketing

Yep, that’s right. Marketing is in there twice. That’s how important it is.
If all you do is the “course creation” part, you’re making an age old mistake of thinking “build it and they will come”. You’ll build your course, open it for sale and then… crickets.

You need to start with “Marketing”, because you need to understand your market and your future customers. You have to have a real understanding of what makes a marketable product. Something that people actually want to buy. And you need to build our entire course with that in mind, from day 1.

Then, you need the “Course Creation” part to ensure you actually solve the problems you identified in your market and that you don’t just create any solution, but a high-value, practical, actionable solution that is well presented.

Then, you need the second “Marketing” part to launch your product, using a proven system that uses ongoing, evergreen marketing so you’re not just sitting there, twiddling your thumbs and hoping that you’ll be blessed with sales from out of the blue.

This is what a magnetically sellable course is about: it has marketing and sellability “baked in” – which makes all the marketing you do for it 100x easier. And at the same time, it’s a high-quality, value delivering product that helps people achieve the result they want.

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