What is Selena Soo – Impacting Millions 2019?
Impacting Millions helps you land dream publicity opportunities to catapult you from best-kept secret to highly sought-after leader. You’ll attract clients with greater ease, while impacting more lives than you ever imagined. Because you’re tired of playing small. Hiding in the shadows while your colleagues shine. It’s time for YOU to make a world-changing impact.
This program is for you if you are a visionary entrepreneur, expert, coach, or service provider who:
- Knows you’re excellent at your craft and desire to help more people
- Has a vision board full of goals like TED Talks, writing a book, and speaking on stage
- Wants to be a sought-after industry expert with a waiting list of high-paying, dream clients
- Is ready to step out of your comfort zone and connect with people beyond your old friends and Facebook network
- Is ready to scale your business quickly without spending hours and hours crafting content that doesn’t grow your audience
- Has a purpose to inspire, motivate, and ignite others, but you aren’t sure how to reach them
MODULE 1: Create Your Plan to Become a Media Star
In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.
- Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities
- Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal
- Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader
MODULE 2: Get the Media to Fall in Love with You
In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience. I take you through a deep dive process to uncover the hidden gems in your backstory that helps you get the attention you deserve.
- Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience
- Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV shows
- Uncover what the media is really looking for when they decide which stories to cover
MODULE 3: How to Pitch, Land, and Leverage Guest Posts
Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content. In module 3, you’ll learn how to pitch, land, and leverage guest posts to get publicity as quickly as possible.
- \\Create attention-grabbing headlines that editors at sites like Business Insider, Huffington Post, and MindBodyGreen won’t be able to resist
- \\Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links
- \\Develop a method to follow-up with editors and form meaningful relationships with them, so they’ll want to work with you again and again
MODULE 4: Get Your Story on Top Podcasts
When you share your story on a podcast, it helps you connect with your audience in a more personal way. And Module 4 shows you exactly how to land the podcast opportunities of your dreams.
- \\Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts
- \\Learn how to ace your podcast interview: I give you important tips to prepare, including commonly asked questions, to get you ready
- \\Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or in your group program
MODULE 5: Secure Guest Expert Opportunities with Industry Influencers
If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs and masterminds – where your ideal clients are hanging out. These visibility opportunities can rapidly grow your business!
- \\Learn different ways you can collaborate with industry influencers to get introduced to their fans
- \\Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are
- \\Leverage these guest expert opportunities to enroll more people in your high-end offerings
MODULE 6: Get Featured in Prestigious Print and Digital Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
- \\Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more
- \\Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover
- \\Learn the proper way to follow-up and nurture relationships with magazine editors, so you become a trusted resource to them
MODULE 7: Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.
- \\Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America and more
- \\Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes
- \\Get my top tips for creating powerful sound bites that turn new fans into regular clients
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