[EXECUTIVE] Blair Elms – Pricing Creativity

Definitely a good read if you’re a marketer! Do purchase from them if you’re able to!

What is inside Pricing Creativity?

Introduction: What Price for a Logo?

  • Price Like a Marketer
  • Inputs, Outputs, or Value: What Are You Selling?
  • The Many Ways in Which You Deliver Value

Rules – Live by These

  • Price the Client, Not the Job
  • Anchor High
  • Say a Price Before You Show a Price
  • Master the Value Conversation
  • Offer Options
  • Limit Unpaid Proposals to One Page

Tips – Use These in Specific Situations

  • Constructing Your Proposals
  • Crafting High-Priced Options
  • Framing Low-Priced Options
  • Make the Margin in the Middle
  • Pricing Models
  • Do Retainers Right
  • Lease Instead of Sell
  • Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models
  • Negotiating
  • Sell Risk Reduction
  • Nudge, Nudge; Wink, Wink
  • Never Discount (But When You Do, Do it Right)
  • Alternatives to Cutting Price
  • Remove Pricing From the Front Lines
  • Negotiate Like a Pro
  • The Next Level
  • Begin to Untether From Time
  • The Last Obstacle is You

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